customizing jekyll navigation menus for better user experience

Importance of Navigation in Website UX

Navigation menus are critical to guiding visitors through your website. A well-designed menu improves engagement, reduces bounce rates, and helps users find information quickly. Jekyll, being a static site generator, allows flexible customization of navigation through layouts, includes, and data files.

Basic Navigation Setup in Jekyll

At the simplest level, a navigation menu can be hardcoded in a layout or include file:


This approach works for small sites but quickly becomes cumbersome as pages grow.

Using Data Files for Dynamic Menus

Store menu items in a _data/navigation.yml file:

- title: "Home"
  url: "/"
- title: "About"
  url: "/about/"
- title: "Services"
  url: "/services/"
  children:
    - title: "SEO"
      url: "/services/seo/"
    - title: "Content Marketing"
      url: "/services/content-marketing/"
- title: "Blog"
  url: "/blog/"
- title: "Contact"
  url: "/contact/"

Render this in your layout or include with Liquid:

{% raw %}

{% endraw %}

Highlighting Active Pages

To improve UX, highlight the current page's navigation item. This can be done by comparing the page URL with menu URLs:

{% raw %}
  • {{ item.title }}
  • {% endraw %}

    Apply CSS styles to the .active class for visual feedback.

    Responsive Navigation

    Mobile-friendly menus are essential. Common techniques include:

    • Hamburger Menus: Hide navigation behind a toggle button on small screens.
    • Dropdowns: Use nested lists for submenus with hover or click triggers.
    • CSS Flexbox/Grid: Create flexible layouts that adjust based on screen size.

    Example: Simple Hamburger Toggle with JavaScript

    
    
    
    

    Accessibility Considerations

    • Use semantic HTML elements like <nav>.
    • Ensure keyboard navigation works for dropdowns and toggles.
    • Use ARIA attributes where necessary (e.g., aria-expanded).

    Case Study: E-Commerce Site Navigation

    An online store revamped their Jekyll navigation to use data-driven menus with nested categories. This allowed marketing teams to easily update categories without touching code, improved user retention by 20%, and lowered bounce rates on product pages.

    Tips for Managing Navigation at Scale

    • Use clear naming conventions for menu item keys and URLs.
    • Keep menus concise to avoid overwhelming users.
    • Test navigation across devices and screen sizes regularly.
    • Leverage includes for reusable navigation components.

    Conclusion

    Customizing navigation menus in Jekyll with data files and templates leads to a more manageable, scalable, and user-friendly site. Thoughtful UX design combined with clean code improves both visitor satisfaction and SEO performance.


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